Found a great video about Yvon and Patagonia.
..." Most people have an exit strategy, they want to grow something to a certain point and then they want to cash out and go do something that they care about. Yvon did something that he cared about all along..."


http://www.complex.com/tv/shows/cut-show/patagonia-history-cut-show#ooid=pscGEwZTp7Syjozi2tweH5VVsQXi2ZqG